2020第二届山东省国际葡萄酒展全球招商

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2020第二届山东省国际葡萄酒及烈酒展览会

2020 The Second Shandong International Wine and Spirits Exhibition

一、展会前言
山东省是中国沿海经济大省，经济总量全国排名第三位，中国经济实力最强的省份之一，也是中国最重要的酒水、食品及快速消费品生产基地、消费市场和集散地。
I. Introduction
Shandong Province is a large coastal economic province in China. It ranks third in the country in terms of economic aggregates. It is one of the provinces with the strongest economic strength in China, meanwhile, It is also China's most important production base, consumer market and distribution center for wine, food and FMCG.
山东省是中国最大的葡萄和葡萄酒生产基地，也是中国葡萄酒工业化酿造的发祥地和东方葡萄酒文化发源地。葡萄酒酿造已有百余年历史。1987年，山东省烟台市被国际葡萄及葡萄酒组织（OIV）命名为“国际葡萄•葡萄酒城”这是迄今为止亚洲唯一获此称号的城市。山东省国际葡萄酒展的举办，引起法国、德国、意大利、西班牙、智利、南非、美国、葡萄牙与澳大利亚等海外组织的关注，纷纷组团参与该展会。众多海外行业组织希望能借助山东这一交易平台，将更多更好的优质葡萄酒与烈酒商品引入中国，争取更大的市场份额满足巨大的消费需求。
Shandong Province is China's largest grape and wine production base, and it is also the birthplace of Chinese wine industrialization and the birthplace of oriental wine culture. Winemaking has a history of more than 100 years. In 1987, Yantai City, Shandong Province was named the "International Grape · Wine City" by the International Grape and Wine Organization (OIV). This is the only city in Asia that has won this title so far. The hosting of the Shandong International Wine Show has attracted the attention of overseas organizations such as France, Germany, Italy, Spain, Chile, South Africa, the United States, Portugal and Australia, and has organized groups to participate in the show. Many overseas industry organizations hope to use Shandong as a trading platform to introduce more and better quality wine and spirits products to China, and strive for a larger market share to meet huge consumer demand.
为促进我省酒类商品流通,繁荣市场经济,满足人民群众消费升级的新需求由临沂市商务局会展业服务办公室批准，山东省葡萄与葡萄酒协会、山东省白酒工业协会、山东省啤酒工业协会、山东省饮料工业协会等单位支持，山东巨帆会展服务有限公司、山东泛海国际展览有限公司组织承办的“2020第二届山东省国际葡萄酒及列酒展览会（简称：山东省葡萄酒展）”定于6月27-29日在临沂国际博览中心举办。
In order to promote the circulation of alcoholic beverages in our province, prosper the market economy, and meet the new needs of the people's consumption and upgrading, it was approved by the Convention and Exhibition Service Office of the Linyi Municipal Bureau of Commerce,supported by Shandong Grape and Wine Association, Shandong Liquor Industry Association, Shandong Beer Industry Association, Shandong Provincial Beverage Industry Association and other units, the "2020 Second Shandong International Wine and Liquor Exhibition (abbreviated as Shandong Wine Exhibition) organized by Shandong Jufan Exhibition Service Co., Ltd. and Shandong Fanhai International Exhibition Co., Ltd will be held at Linyi International Expo Center from May 27-29
二、展会基本信息
批准单位：
临沂市商务局会展业服务办公室
II.the exhibition basic information
Approvers :
Linyi City Bureau of Commerce and Exhibition Industry Service Office
支持单位：
山东省葡萄与葡萄酒协会
山东省白酒工业协会
山东省啤酒工业协会
山东省饮料工业协会
Support Units:
Shandong Grape and Wine Association
Shandong Liquor Industry Association
Shandong Beer Industry Association
Shandong Beverage Industry Association
承办单位：
山东巨帆会展服务有限公司
山东泛海国际展览有限公司
Organizer:
Shandong Jufan Exhibition Service Co., Ltd.
Shandong Fanhai International Exhibition Co., Ltd.
展览时间：6月27日至29日（6月25-26日布展）
展会地点：临沂国际博览中心（临沂市兰山区双岭路49号）
协办单位：临沂商城华丰国际副食城、济南西沙大市场、济南凤凰山国际名酒文化城、中国庆云酒水副食城、德州黑马商贸市场、青岛即墨市东关副食品批发市场、烟台阳光酒水批发市场、菏泽恒盛大市场、菏泽银田农贸城、滕州真爱商城、山东青州瓜市副食品批发市场、聊城市香江光彩大市场等全国各省市80余家专业市场
Exhibition time: May 10-12 ( exhibitions arrange on May 8-9)
Exhibition Venue: Linyi International Expo Center (No.49 Shuangling Road, Lanshan District, Linyi City)
Co-organizers: Linyi Mall Huafeng International Non-staple Food City, Jinan Xisha Grand Market, Jinan Phoenix Mountain International Famous Wine Cultural City, China Qingyun Wine Non-staple Food City, Dezhou Heima Trade Market, Qingdao Jimo Dongguan Non-staple Food Wholesale Market, Yantai Sunshine Drinks Wholesale Market, Heze Hengsheng Grand Market, Heze Yintian Agricultural Trade City, Tengzhou True Love Mall, Shandong Qingzhou Guashi Wholesale Food Market, Liaocheng Xiangjiang Guangcai Market, and more than 80 professional markets in various provinces and cities across the country.
展会宗旨：专注葡萄酒行业贸易与成交
展会主题：
新时代、新动能、新跨越
规模：展览面积30000㎡；
展商：预计1000家优质展商；
品牌：预计4000余个糖酒食品品牌；
观众：预计60000人次，专业观众占65%以上；
辐射市场：山东、江苏、安徽、上海、浙江、河南、河北、山西等地市；
精准辐射：鲁南苏北环淮海经济区(淮北、连云港、商丘、宿迁、宿州、菏泽、济宁、临沂、枣庄、徐州)
同期举办：
2020第十一届中国（临沂）国际糖酒商品交易会
Exhibition purpose: focus on wine industry trade and transactions
Exhibition theme:
New era, new kinetic energy, new leap forward
Scale: Exhibition area of 30,000 square meters;
Exhibitors: It is estimated that there are 1,000 high-quality exhibitors;
Brands: More than 4,000 sugar and wine food brands are expected;
Audience: It is estimated that 60,000 person-times, and professional audiences account for more than 65%;
Radiation market: Shandong, Jiangsu, Anhui, Shanghai, Zhejiang, Henan, Hebei, Shanxi and other cities;
Precise radiation: Lunan Subei Ring Huaihai Economic Zone, (Huaibei, Lianyungang, Shangqiu, Suqian, Suzhou, Heze, Jining, Linyi, Zaozhuang, Xuzhou)
Held concurrently:
2020 The 11th China (Linyi) International Sugar and Liquor Trade Fair
三、同期活动
国际酒类产品标签管理、通关实务及安全监管高峰论坛、全球葡萄酒大师班、美食美酒品鉴区、产区推介会、酒具礼品研讨会、年度优质厂商评选、调酒大师杯、国际葡萄酒模特大赛等活动。
III. Concurrent activities
International Wine Product Label Management, Customs Clearance Practice and Safety Supervision Summit Forum, Global Wine Masterclass, Gourmet and Wine Tasting Area, Production Region Promotion Meeting, Wine Gifts Seminar, Annual Quality Manufacturer Selection, Master Bartender Cup, International Wine Model Contests and other activities.
四、展出大类
1、葡萄酒：红葡萄酒、白葡萄酒、桃红葡萄酒、干葡萄酒、静态酒、甜型酒、加强酒、烈性葡萄酒及其服务商等；
2、洋酒与烈酒：香槟、雪莉酒、冰酒、白兰地、威士忌、伏特加、朗姆酒、杜松子酒、清酒、起泡酒、龙舌兰、保健酒、酒饮食品等；
3、传统与时尚酒饮：白酒、黄酒、保健酒等；酒精类饮品，包括啤酒、鸡尾酒、果露酒等；
4、酒类服务：酒类配件及器具、酒类教育及培训、酒类服务商（酒类投资机构、物流运输服务商、酒类存储服务商等）等；
IV.Exhibition categories
1) Wine: Red wine, white wine, rosé wine, dry wine, still wine, sweet wine, fortified wine, strong wine and its service provider;
2)Wine and spirits: champagne, sherry, ice wine, brandy, whiskey, vodka, rum, gin, sake, sparkling wine, tequila, health wine, alcoholic beverages, etc.;
3)Traditional and fashionable alcoholic beverages: liquor, rice wine, health alcohol, etc.; alcoholic beverages, including beer, cocktails, sherbet wine,etc;
4)Alcohol services: alcohol accessories and appliances, alcohol education and training, alcohol service providers (alcohol investment agencies, logistics and transportation service providers, alcohol storage service providers, etc.), etc.;
五、目标观众：
（一）专业渠道
1、企业平台：团购单位、协会、商务团体、国营企业、国际公司等；终端网络销售商、网店电商等；
2、零售代理：山东及周边城市超过40万家酒行业批发商、经销商、零售商代理商、进口商、下游分销商及专营机构、大型超市和连锁超市；
3、餐饮娱乐：各大型酒店、高档西餐厅、商务会所及餐饮连锁等；
4、交通经营：免税店、免税经营者、具有酒水需求的的航空公司、邮轮和渡轮公司等。
V. Target audience:
(A) professional channels
1. Enterprise platform: group purchase units, associations, business groups, state-owned enterprises, international companies,etc.; terminal network sellers, online shop e-commerce, etc.;
2. Retail agents: more than 400,000 wine industry wholesalers, distributors,retail agents,importers,downstream distributors and franchised institutions, large supermarkets and chain supermarkets in Shandong and surrounding cities
3. Catering and entertainment: major hotels, high-end western restaurants, business clubs and catering chains;
4. Traffic management: duty-free shops, duty-free operators, airlines with a demand for drinks, cruise and ferry companies, etc.
（二）行业客户
企业：酒类进口商、代理商及贸易商的决策主管、采购部门工作人员、采购经理、买手、设计师等；
餐饮：品酒师、调酒师、酒鉴定师、中西式厨师、点心师、西式糕点师、甜食制作师、美食家等；
媒体：酒类、消费类、食品类、酒店类、健康类；
爱好者：房地产、航空、汽车、奢侈品等品牌商VIP客户，各金融机构VIP客户，驻鲁500强企业的商业精英、白领、高级管理人员、政府机关人员等组成的葡萄酒爱好者与粉丝。
(B) industry customers
Enterprises: decision-makers of wine importers, agents and traders, purchasing department staff, purchasing managers, buyers, designers, etc.;
Catering: sommeliers, bartenders, wine appraisers, Chinese and Western chefs, dim sum chefs, Western pastry chefs, dessert makers, gourmets, etc.;
Media: alcohol, consumer, food, hotel, health;
Enthusiasts: VIP customers from real estate, aviation, automotive, luxury and other brands, VIP customers from various financial institutions, business elites, white-collar workers, senior managers, government agencies, and other wine enthusiasts and fans.
（三）参展理由
1、对希望与国内外买家直接接触并达成业务合作的葡萄酒、烈酒行业供应商来说，参加山东省国际葡萄酒及烈酒展览会是实现其目标的有效途径。
2、山东省国际葡萄酒及烈酒展览会为葡萄酒、烈酒行业供应商与全球目标买家直接接触，建立业务联系并提升销售业绩提供了独一无二的商机。
(C) Reasons for participation
1. For wine and spirits industry suppliers who wish to directly contact domestic and foreign buyers and reach business cooperation, participating in the Shandong International Wine and Spirits Exhibition is an effective way to achieve their goals.
2. Shandong International Wine and Spirits Exhibition provides a unique business opportunity for wine and spirits industry suppliers to directly contact global target buyers, establish business contacts and improve sales performance.
六、展会亮点：
（一）权威的组织机构
政府职能部门批准、支持、权威行业协会、主流媒体的强力支持，专业会展公司的规范化运营，必将打造出“专业化、规范化、区域化、国际化”可持续发展的行业品牌盛会！
VI.Highlights of the exhibition:
(A) authoritative organization
Approval and support from government functional departments, strong support from authoritative industry associations, mainstream media, and standardized operation of professional exhibition companies will surely create a‘professional, standardized,regionalized and internationalized’sustainable development industry brand event!
（二）主流媒体的高效传播和推广
全国200多家强势行业媒体、专业杂志和专业网站对展会进行全方位报道，让参展企业形象得到最大程度的展现。本届展会制定了高密度、多层次、多视角的宣传推广方案，为参展商构架一个高质量、高层次、高效益的交流平台，是企业把握市场动态、沟通交流、营销推广的最佳舞台。
(B) Efficient dissemination and promotion of mainstream media
More than 200 strong industry media, professional magazines and professional websites across the country covered the exhibition in an all-round way, so that the image of exhibiting enterprises was displayed to the greatest extent. This year's exhibition has formulated a high-density, multi-level, and multi-perspective publicity and promotion plan to build a high-quality, high-level, and efficient communication platform for exhibitors. It is the best stage for companies to grasp market dynamics, communication, and marketing.
（三）电子商务与专业会展融合发展
利用展会官方网站为客户提供线上+线下的全面服务，通过电子商务与专业会展融合发展。展会一方面推动参展商入驻官网，实现线下体验线上下单的交易过程，另一方面利用微信营销、微信小程序、今日头条等新媒体加大展会的宣传力度，实现线上线下与参展商及观众的互动。
(C) the integrated development of e-commerce and professional exhibitions
Use the official website of the exhibition to provide customers with comprehensive online + offline services, and integrate development through e-commerce and professional exhibitions. On the one hand, the exhibition promotes exhibitors to enter the official website to realize the offline experience and online order transaction process. On the other hand, the use of new media such as WeChat marketing, WeChat mini programs, and today's headlines to increase the promotion of the exhibition to achieve online and offline and exhibitors And audience interaction.
（四）会展国际资源的引入和临沂国际化
山东省葡萄酒展展会期间举办“全球葡萄酒品鉴鉴赏会、全球葡萄酒产区推介”等活动，利用会展和电子商务平台对接引入国际资源，吸引来自法国、德国、意大利、西班牙、智利、南非、美国、葡萄牙与澳大利亚等海外组织的关注，纷纷组团参与该展会等国际的特色食品，展示饮食文化，促进国际贸易额的提升，加快国内产品向国际输出。
(D) Introduction of International Exhibition Resources and Internationalization of Linyi
During the Shandong Wine Show, events such as “Global Wine Tasting and Appreciation Conference and Global Wine Region Promotion” were held. The exhibition and e-commerce platform were used to introduce international resources and attract people from France, Germany, Italy, Spain, Chile, South Africa, the United States attention of overseas organizations, which has led groups to participate in international specialty food such as the show, to showcase food culture, promote the increase in international trade, and accelerate the export of domestic products to the world.
七、展会举办优势：
（1）以“市场名城”“物流之都”为中心，全面辐射北方强省
本届山东省葡萄酒展的举办地临沂，冠有“中国市场名城”、“中国物流之都”、“中国食品之都”的美称，是江北最大的商贸中心。临沂承南接北，是山东的南大门，临近江苏、安徽、河南、河北、北京、天津及东三省等酒业强省，地理位置优越，交通便利，业内素有“得临沂者得山东，得山东者得北方”的美赞。临沂相较于其他城市，临沂物流有着得天独厚的成本优势，相同距离价格要节省30%。山东省葡萄酒展充分依托临沂物流优势，倾力打造“中国进口葡萄酒区域招商第一会展品牌”。
VII. Advantages of the exhibition:
(1) Centering on "market city" and "logistics capital", comprehensively radiating strong northern provinces
Linyi, the venue of the Shandong Wine Show, is known as the "Famous City of China", "China's Logistics Capital" and "China's Food Capital". It is the largest business center in Jiangbei. Linyi is connected to the north and south. It is the south gate of Shandong. It is close to Jiangsu, Anhui, Henan, Hebei, Beijing, Tianjin, and the three eastern provinces of wine industry. It has an advantageous geographical location and convenient transportation.‘Those who want to get Shandong, first must get Linyi, Get shandong, the can get the north of China.’ Compared with other cities, Linyi Logistics has a unique cost advantage, and the price at the same distance should save 30%. Shandong Provincial Wine Show fully relies on the advantages of Linyi logistics, and strives to build the "China's No. 1 Conference and Exhibition Brand of Imported Wine in the Region".
（2）以强势媒体为依托，全方位多角度宣传
   山东省葡萄酒展举办效果如何，宣传至关重要。权威媒体（山东广播电视台、临沂广播电视台、临沂日报报业集团）支持专业会展公司办展，其优势毋庸置疑。本届山东省葡萄酒展也将会注重互联网媒体的宣传，既利用自身展会官网作宣传，同时也借助合作媒体如：中国红酒网、进口葡萄酒资讯网、中国葡萄酒资讯网、中国葡萄酒信息网、中国葡萄酒联盟网、中国糖酒网、火爆食品饮料招商网、火爆好酒招商网、中国好酒招商网等专业网站，新浪网、搜狐、今日头条、百度搜索等门户网站的平台，全面为展会升级造势。
(2) Relying on powerful media, all-round and multi-angle propaganda
How effective the Shandong wine exhibition is, the promotion is very important. Authoritative media (Shandong Radio and Television Station, Linyi Radio and Television Station, Linyi Daily Newspaper Group) support professional exhibition companies to organize exhibitions, and their advantages are undoubted. This year's Shandong Wine Show will also pay attention to the promotion of the Internet media. It will not only use its own official website for publicity, but also use cooperative media such as: China Wine Network, Imported Wine Information Network, China Wine Information Network, China Wine Information Network, China Professional websites such as Wine Alliance Network, China Sugar & Wine Network, Hot Food & Beverage Merchants Website, Hot Good Wine Merchants Website, China Good Wine Merchants Website, Sina.com, Sohu, Today's Headline, Baidu Search and other portal platforms, all upgrade and build momentum forthe exhibition .
（3）以专业会展公司为核心，精心运作保证品质
山东巨帆会展服务有限公司&山东泛海国际展览有限公司“山东省优秀会展企业”。在成功借鉴以往展会经验的基础上，通过精心运作，争取把本届山东省葡萄酒展办成最专业、辐射范围最广的区域级进口葡萄酒盛会。
(3) Focusing on professional exhibition companies, carefully operating to ensure quality
Shandong Jufan Exhibition Service Co., Ltd. & Shandong Fanhai International Exhibition Co., Ltd. ‘Excellent Exhibition Enterprise in Shandong Province’. On the basis of successfully drawing on the experience of previous exhibitions, through careful operation, we strive to make this Shandong Wine Show the most professional and wide-ranging regional import wine event.
（4）以专业观众为重点，提升会展专业化水平
   山东省葡萄酒展组委会把专业观众的邀请组织工作放在了第一位并制定了详细的专业观众的组织和宣传推广工作。一方面通过行业网络媒体宣传邀请专业观众参会，在山东广播电视台、临沂电视台、齐鲁晚报等主流媒体上投放价值数百万招商广告，把专业观众的组织工作深入到各地市的每一个县区；另一方面组委会还将邮寄50万张门票、10万份展业观众邀请函和30余万次电话邀请大型商超采购负责人，企业负责人，大型酒水企业经营、批发商，政府管理部门，大型酒类生产加工企业，各地代表及国内外采购商等。
(4) Focusing on professional audiences, improving the professionalism
The Organizing Committee of Shandong Provincial Wine Show puts the invitation organization of professional visitors first, and formulated the detailed organization and promotion of professional visitors. On the one hand, professional audiences are invited to participate in the conference through industry network media promotion, and millions of investment advertisements are put on mainstream media such as Shandong Radio and Television Station, Linyi Television Station, Qilu Evening News, etc., and organize the professional audience's work in every county and district in each city; On the other hand, the organizing committee will also mail 500,000 tickets, 100,000 invitations to the exhibition industry and more than 300,000 phone calls to invite the heads of large-scale supermarkets and procurement, business leaders, large-scale wine companies, wholesalers, and government management. Departments, large-scale liquor production and processing enterprises, local representatives and domestic and foreign buyers.
(5)举办场馆优势独具、具备承办国内大型专业展硬件实力
临沂国际博览中心地处山东省临沂市西部商贸物流区，是“临沂商谷”的重要配套工程。位于临西十路与双岭路交会处路北，东临临沂大学、西临西外环，是一座智能化、多功能、综合性、高标准的大型会展中心。
(5) The venue has unique advantages and possesses the hardware strength to host domestic large-scale professional exhibitions.
Linyi International Expo Center is located in the commercial and logistics area in the west of Linyi City, Shandong Province. It is an important supporting project of "Linyi Shanggu". Located on the north of the intersection of Linxi Shi Road and Shuangling Road, Linyi University in the east and West Outer Ring in the west, it is a large-scale exhibition center with intelligent, multifunctional, comprehensive and high standards.
八、收费标准（全场统一成交价）
    特装展位：特装500元/m2
    标准展位：4000元/个 (规格：3mx3m双开口展位)
（备注：1. 空地36㎡起租不含任何展具，展商自行设计。2.标准展位配置：一桌两椅，两盏射灯，220V电源，楣板，地毯、展位高度为2.5m。）
VIII. Charge standard (uniform transaction price)
     Special booth: 500 yuan / m2 for special decoration
     Standard booth: 4,000 yuan / piece (Specification: 3mx3m double opening booth)
(Remarks: 1. The free space starts from 36 square meters and does not include any exhibition equipment. Exhibitors design it by themselves. 2. Standard booth configuration: one table and two chairs, two spotlights, 220V power supply, fascia, carpet, and booth height is 2.5m. )
九、参展程序
索取资料→预定展位→签订合同→汇款→准备资料→按时参展
VIIII. Participation procedures
Request for information → Book a booth → Sign a contract → Remittance → Prepare information → Exhibit on time
十、组委会指定汇款账户
户名：山东巨帆会展服务有限公司
开户行：工行济南开发区会展中心支行
账户：1602 1567 0910 0036 166
X. Remittance Account Designated by the Organizing Committee
Account Name: Shandong Jufan Exhibition Service Co., Ltd.
Bank: ICBC Jinan Development Zone Convention and Exhibition Center Sub-branch
Account: 1602 1567 0910 0036 166
十一、 组委会联系方式
0531-88763733 18766163383 13675314895

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